AUGUST 21 - 27, 2017
HOW DOES THE FAIR
Put Your Business in the Spotlight
Having a presence at the Washington County Fair places you and your business as an authority in your industry. You stand out from your competition.
Get in front of your Target Market
The Washington County Fair through strategic promotion draws appx. 120,000 of your target market to one location.
Lead Generation and New Contacts
Leveraging your sponsorship; be prepared to collect business cards, email addresses, and contact information. *ask about ways to leverage your sponsorship to get maximum exposure.
Get Your Brand Noticed
Be featured in the Washington County Fair’s Schedule. Have your logo on the fair’s website. Banners, signage, posters, announcements, branded giveaways, and more ways to put your business in front of your target market.
New Clients, New Customers, New Business
Not only the attendees of the Washington County Fair but fellow sponsors and vendors. Form new business partnerships.
Give Attendees a “Taste” of Your Business
Leverage your sponsorship by having a physical presence at the fair. Bring samples, trial offers... Share your product to engage attendees and increase your chances of gaining new customers.
*Can’t commit to having a presence at the fair for seven days? Ask about day sponsorships and event sponsorships.
Market Your Business Inexpensively
Advertising your business can be costly. It can run a thousand dollars or more to place an ad in a well-known local publication for only one time. Spending that same amount or less as a sponsor at the Washington County Fair is an investment that will bring a greater return on investment. You will be in front of an average of 120,000 attendees who are your target market. By leveraging your participation in the fair, there is no limit to your potential ROI.
32 % of fairgoers come from Washington County
68% of fairgoers come from Warren,
Saratoga, Rensselaer, Albany,
Bennington, and Rutland Counties.
From Blue Collar to White Collar;
Young to Young at Heart.
There is a local audience waiting to hear and respond to your message. Whether you are promoting a product or a service, being a sponsor of the Washington County Fair is your ticket to reach your potential customers, employees, and business partners.
Working one-on-one with your company, the Washington County Fair will tailor a sponsorship to meet your promotional and marketing needs.
Sponsors receive exclusive opportunities to entertain clients, build relationships and reward employees.
The Washington County Fair implements a full marketing strategy that includes print, web, mobile app, radio, television, social media, direct to school programs, direct mail, and participation in business and travel shows.